Social media … 

The pet peeve of merchants 

Eric Arminjon, President of the Board of the B-M Chamber of Commerce 

Too few marketers devote the necessary energy to their social media. In fact, the vast majority of merchants in the Brome-Missisquoi region are not comfortable creating content or maintaining a constant and regular posting schedule on social media. So tell yourself that you’re not alone in this boat, but that while your sales are tightening, social media can give you a serious boost in reaching customers who still have money and want and can spend. 

Today, if you do not communicate on Facebook, Instagram, Pinterest or TikTok every week, you simply do not exist in the imagination of the vast majority of your customers and potential customers. It is simply a fact. Social media now occupies such a significant part of our lives, that it is indispensable in the world of commerce. They reach more people than any other medium on earth. 

While conventional advertising is always effective, social media reaches people at the right time when they’re having fun and relax- ing. They are then receptive and engaged. Which means they are open to suggestions and discoveries. It is now up to you to make them dream and offer them your products in an attractive way. Plus, it’s free! So, what are you waiting for? 

You need help? Want someone to take care of it for you? All you need to do is contact the Brome-Missisquoi Chamber of Commerce free of charge. A member of the team will be happy to understand your needs and will be able to find the right resources to help you carry out your project. 

Whether you are looking for someone to show you how to do it or rather someone who will do everything for you or even a good photographer, the Chamber of Commerce is there for you. The region is full of very knowledgeable people in this area of expertise and it will be easy to find the resource you need. 

But most importantly, remember that when times are tough and consumers are more budget-conscious, occasionally, they need to take the pressure off, and that’s where your Facebook post can make all the difference. 

Brome-Missisquoi Chamber of Commerce 450-266-1665