The first-ever Festival New Country Brome rides into the Brome County Fairgrounds, July 26-28.

Tebey, Paul Brandt and The Washboard Union headline Friday though Sunday respectively, with many supporting acts, live music in the onsite Saloon, and other activities taking aim at the whole family.

The fledgling enterprise is non-profit, tailored to provide local, national and international talent for what they assert is Quebec’s favourite music – country music, that is.

Other artists on the main and intermediate stage include Aaron Goodvin, Matt Lang and Sara Dufour, Friday; Chase Rice, Jess Moskaluke, Amélie Hall and Wayne Law, Saturday; and Meghan Patrick, The Chris Buck Band; Jordan Lévesque and Sule to wind things up Sunday.

Artists performing in the Saloon everyday include Guylaine Bourdages, Manon Lévesque and Rodéo Drive Country Band.

Tickets come in two formats, a three-day pass at $114 in advance ($130 at the gate,) and $55 Friday or Sunday. The big day Saturday costs $85, still a very good deal for so much music and so much more. Camping and RV spots are available on the grounds, with showers and water. And for those who take their C&W experience to the next level, horse stalls are offered for the cowpokes in our midst.

Oh, kids 10 and under get in for free, assuming they are accompanied by a pass-holding adult. Food trucks will take care of those with a hunger to match this full country immersion, and there are open-mic sessions for closet country stars.

For more information about what organizers, and not a few local fans of the genre, hope will be a yearly event, go to festivalnewcountry.com.