Following the success of last year’s Advent Calendar, which was a novel way to promote businesses during COVID-19, it has been decided to repeat the fun event. From December 1 to 23, one business will be featured each day and will have a special promotion. At the end of each day, a name will be drawn for a gift certificate from amongst the customers. Christmas trees will be placed outside each of the participating businesses which will let you know which day is theirs. Christmas trees will also be placed in Coldbrook Park with the same information pertaining to the different collaborating businesses. There will be a giant advent calendar, painted by Kara Needham, in the town centre with the names and dates of those taking part. Come out and support your local businesses on different days, take advantage of promotions, maybe win a prize and, most importantly, have fun. Once again, Lucy Hoblyn is the brains behind the event, with a little bit of help from some elves.
MIDNIGHT MADNESS RETURNS
On Saturday, December 11, downtown Knowlton will be bustling with activity as Midnight Madness returns once more. Most stores will be open from 5 p.m. to midnight with special offers and snacks and there will be a Christmas market in town with a variety of local merchants. The market will be held in two different locations:
• 70 Lakeside (the yellow building).
• Basement of St. Paul’s Church
La Knowlton Co. will also be located in the parking lot at 70 Lakeside for beer tasting and on-site sales.
Starting at 5:30 p.m., around 400 colourful Christmas lanterns, decorated by children and adults from our community, will light up Coldbrook Park. There will also be a lighting show put on by Kelsey Renault. Adding to the festivities will be a giant screen showing Christmas animation by Quebec-based cinematographers and a huge firepit with haystacks on each side. Individual firepits will be installed in other locations and Christmas music will fill the air. Pettes Memorial Library and Theatre Lac-Brome will also be open as well as all the restaurants. The more adventurous can take a stroll down the Christmas Trail which starts behind Le Bistro Sapin and ends on Maple Street. This enchanted universe is the brainchild of Isabelle Daval and Sylvain Bolduc and they are supported by the creations of many volunteers in the community.
Santa CLAUSE PARADE CANCELLED
Since government edict forced the cancellation of the annual parade, organized by the Knowlton Lions Club, citizens will now have a full year to dream up and create their floats for 2022. Santa will doubtless find other ways to make his presence felt. The local Lions will be distributing gift certificates in lieu of food baskets and toys and this will take place on December 11. Some lucky seniors will be receiving poinsettias. Christmas cakes and other food items will be sold at the usual locations. Details on Knowlton Lions Club Facebook page. The Lions Club wishes all residents peace, good health and joy during this festive season.
The Knowlton Pub’s Free Annual Turkey Dinner will be held on Saturday, December 11, in collaboration with Pleasantville Farms and H. Coderre & Fils. Four available seatings at: 12 noon, 1:30, 5, and 6:30 p.m. New: Takeout meals from 3:30 – 4:30 p.m. Reservations required 450-242-6862. Price of admission: Non-perishable food donation, gift cards or money – all proceeds go to the local food bank.